Why Fluf?

A better bag: functional, durable, healthy + safe.

“Ten years ago, we smelled a problem: lunch bags that stank – literally. They weren’t washable and, even worse, were loaded with toxic chemicals that have no business being anywhere near a kid’s lunch. Clean and simple: we knew we could make better bags.” – Fluf

Fluf Luf

“Fluf started with a dream of creating beautiful pillows, made from the best materials (hence, ‘Fluf’). Our quest to find the ‘best materials’ – meaning safe, beautiful, and sustainable – ultimately led us down a path of creating our own, and an entirely different journey began.

We now weave, print, and dye all of our own fabrics, and make organic cotton bags – simple, useful bags that are better for you, and the planet. They are sustainably made in every way, always machine washable, and designed to make your life easier.

We hope you like your Fluf bags as much as we enjoy making them.”

Nathalie Butterfield
Co-founder + Managing Director

Bags that look
and feel different.

Bags that make
a difference.

“Our mission is to create fun and functional products that honor the people that make them, the people who use them, and places they come from.” – Fluf